In 2005, Elvin Shead Jr. and Lawrence Hill set out to change the landscape of youth sports to provide underfunded children the opportunity to have the same access to high-level competition. They understood the valuable lessons that kids were able to learn, such as discipline and adversity, and how each child’s life could be positively impacted.

Close to two decades later, we have rebranded the elite basketball portion to J-UNO under the same notion:

use the game you love to teach you what’s important in life.

“There is no limit besides the one you place on yourself.”